How We Increased YK Plasterceil's Organic Traffic by 281% in 5 Months
SEO & Content Strategy | Industry: Construction Contractor | Location: KL/Selangor.
Summary Box
Client: YK PLASTERCEIL SDN BHD
Challenge: Low visibility, Page 3 rankings.
Solution: Technical SEO, Local SEO, Content Optimization.
Key Result: Total Clicks +200% (3x Growth).
The Problem
Before partnering with Everwin Digital, YK PLASTERCEIL had a professional service but struggled to be found online. Their website was averaging only 15-20 impressions per day, and key service keywords were stuck on Page 3 of Google. They needed to generate leads from organic search to reduce reliance on paid ads.
Our Solution
We implemented a 3-phase strategy focused on local dominance and technical health.
Technical Audit: Fixed broken links, improved site speed, and optimized schema markup (LocalBusiness).
Keyword Optimization: Targeted high-intent keywords like “[Service] in [Location]” to capture ready-to-buy customers.
Content Expansion: Created dedicated landing pages for their core services to capture long-tail traffic.
The Results (Data Verified)
Within 5 months (July – Nov), the data speaks for itself.
📈 +281% Increase in Total Impressions (1.9k → 7.24k)
🖱️ +200% Increase in Clicks (80 → 240)
🏆 Page 1 Average Position improved from 21.0 to 11.6 (Many keywords now in Top 3)
Turning Searches into Real Customers
Ranking on Google is good, but getting customers to call or visit is better. Through targeted Local SEO optimization, we revived YK Plasterceil’s Google Business Profile.
Starting from almost zero activity, we drove a massive surge in local interactions within just 5 months.
📍 Explosive Growth: From dormant to 339 verified interactions.
📞 Real Leads: Increased phone calls and map direction requests.
📈 Consistent Trend: Monthly interactions grew from <20 to over 120 by November.
We optimized the profile for “Plaster Ceiling in KL/Selangor,” resulting in 339 direct interactions (Calls, Website Clicks, & Directions) in just 5 months.
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